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Jurnal Internasional

Reaching for Global Communities Tak hanya di tataran nasional, sivitas akademika juga berusaha menelurkan karya tulis ilmiah untuk dipublikasikan di jurnal berskala internasional. Selain menjangkau komunitas ilmiah yang lebih luas, publikasi internasional juga memacu detak adrenalin ilmiah dalam melahirkan karya-karya berkualitas kelas dunia.Beberapa artikel ilmiah yang telah dipublikasikan di jurnal internasional di antaranya:  
2016
Judul artikel: "How the Client Service Department in Local Advertising Agency Manages Relationships with Multinational Client: An Intercultural Business Communication Perspective", International Business Management, 10 (5), 2016, p. 667-675. ISSN 1993-5250. DOI:110.3923/ibm.2016.667.675. Karya: Suharyanti, Bambang Sukma Wijaya, Ahmad Hidayat Sutawidjaya, Marseila Judul artikel: "Synergizing Entrepreneurial Spirit and the Mindset of Branding Through Branderpreneurship: Evidences from Indonesia", The Social Sciences, 11 (2), 2016, p. 129-138. ISSN 1818-5800 (Print) ISSN 1993-6125 (Online). DOI: 10.3923/sscience.2016.129.138. Karya: Bambang Sukma Wijaya, Suharyanti, Mirana Hanathasia, Dessy Kania

2015
Judul artikel: "Riding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle in Indonesia", Asian Social Science, 11 (27), 2015, p. 185-194. ISSN 1911-2017 (Print) ISSN 1911-2025 (Online). DOI: http://dx.doi.org/10.5539/ass.v11n27p185. Karya: Suharyanti, Bambang Sukma Wijaya, Melida Rostika Judul artikel: "Planted with Word-of-Mouth, Flourished with Social Media Communications: How a Small Business Brand in Indonesia Grows Globally in the 'Land' of Branderpreneurship", International Journal of Applied Business and Economic Research, 13 (5), 2015. ISSN: 0972-7302. Karya: Bambang Sukma Wijaya, Ahmad Hidayat Sutawidjaya
2013
Judul artikel: “Dimensions of Brand Image: A Conceptual Review from the Perspective of Brand Communication”, European Journal of Business and Management, 5 (31), 2013, p. 55-65. ISSN (Paper) 2222-1905 ISSN (Online) 2222-2839. DOI: 10.13140/2.1.2519.7607. Karya: Bambang Sukma Wijaya.
 
 
2012
Judul artikel: “The Development of Hierarchy of Effects Model in Advertising”, International Research Journal of Business Studies, 5 (1), 2012, p. 73-85. ISSN: 2089-6271. Karya: Bambang Sukma Wijaya