Bambang is a brand scientist, strategist and culturalist. Prior to working in the academic world as lecturer and researcher, Bambang had undergone a dozen years of working in the professional world of advertising & marketing communications as a copywriter, creative group head and strategic brand planner, moved from local to multinational advertising agencies.

 

During his time in advertising agencies, Bambang handled communication for various brands, ranging from local brands such as Indosat (along with sub-brands IM3, Mentari, Matrix, StarOne, IM2), BCA, Permata Bank, BNI, Ramayana, Zyrex, FIF Honda, Binus, Ristra, Yuri, Kalbe, and more to global brands such as Kodak, Ariston, Philips, Pantene, ROC, Merck, VW and many others. He also concerned into the writing world as a columnist and author of articles in the various newspapers, magazines and several scientific journals and proceedings both national and international. He is a PhD in Brand Studies and Consumer Culture at the Graduate School of Media and Cultural Studies, Gadjah Mada University.

 

PENDIDIKAN (EDUCATION)

S1 (Bachelor): Journalism, Mass Communication, Hasanuddin University - Thesis: ”The Content Analysis of TV Program News on the Citra and Bintang Indonesia Tabloids: A Comparative Study”

S2 (Master): Marketing Communication, Mercu Buana University - Thesis: “The Message Production of Ambient Media Advertising in the Context of Experiential Communication: An Exploratory Study”

S3 (Doctoral): Media and Cultural Studies, Gadjah Mada University - Dissertation: “Consumer-Brand Relationships in Indonesia: Individual Disposition and Socio-Cultural Reflection”

 

MATAKULIAH YANG DIAMPU (COURSES TAUGHT)

Pengantar Periklanan dan Komunikasi Pemasaran (Introduction to Advertising and Marketing Communications)

Dasar-Dasar Pemasaran (Principles of Marketing)

Perilaku Konsumen (Consumer Behavior)

Etika Periklanan dan Hak-Hak Konsumen (Advertising Ethics and Consumer Rights)

Komunikasi Bisnis (Business Communication)

Strategi Kreatif untuk Komunikasi Merek (Creative Strategy for Branding)

Perencanaan dan Pembelian Media (Media Planning and Buying)

Komunikasi Stratejik untuk Merek (Strategic Brand Communications)

Produksi Iklan Cetak dan Online (Online and Print Ads Productions)

Riset Praktis Komunikasi Pemasaran (Applied Marketing Communication Research)

Riset Akademis Komunikasi Pemasaran (Academic Research for Marketing Communications)

Penulisan Kreatif (Creative Writing)

Manajemen Merek (Brand Management)

Perencanaan Stratejik Komunikasi Merek (Strategic Brand Planning)

Pemasaran Internasional dan Komunikasi Merek Global (International Marketing & Global Branding)

Studi Media dan Budaya (Media and Cultural Studies)

Metode Penelitian Sosial Kualitatif (Qualitative Methods for Social Science)

Etnografi dan Consumer Insights (Ethnography and Consumer Insights)

Riset Komunikasi Merek (Brand Communication Research)

Semiotika dan Budaya Konsumen (Semiotics and Consumer Culture)

 

CERTIFICATES

 

2014: Certificate for Referee (Sertifikat Penelaah Ahli), by International Communication Association (ICA)

2013: Certificate for Lecturer (Sertifikat Dosen), by Ministry of Research and Higher-Education, Republic of Indonesia

 

PATENTS (HaKI)

 

2013: Ambient Creation Model, No. 065903

2013: AISDALSLove Model, No. 065902

 

AWARDS

 

2017: 1st Best Paper Award in Indonesia Media Research Award and Summit (IMRAS) 2017 for Category "Online Media", held by Serikat Perusahaan Suratkabar (SPS) Indonesia in Surabaya, 1 November, 2017

2017: 2nd Best Paper Award in Indonesia Media Research Award and Summit (IMRAS) 2017 for Category "Print Media", held by Serikat Perusahaan Suratkabar (SPS) Indonesia in Surabaya, 1 November, 2017

2015: 2nd Best Paper Award in Indonesia Media Research Award and Summit (IMRAS) 2015 for Category "Online Media", held by Serikat Perusahaan Suratkabar (SPS) Indonesia in Yogyakarta, 7 Oktober, 2015

2015: 2nd Best Paper Award in Indonesia Media Research Award and Summit (IMRAS) 2015 for Category "Social Media", held by Serikat Perusahaan Suratkabar (SPS) Indonesia in Yogyakarta, 7 Oktober, 2015

2014: 1st Best Paper Award in Research Trends in Communication Studies, held by Jurnal Ilmu Komunikasi JIK (Indonesian Journal of Communication Science) UPN Veteran in Yogyakarta, 18 June, 2014

2014: 1st Best Paper Award in the National Conference and Research Competition on Communication, held by PolComm Institute & ASPIKOM (the Indonesia Communication Higher-Education Association) in Surabaya, 10-11 June, 2014

2010: 1st Best Thesis Award in the Scientific Project Competition for “Graduate Student Category”, held by SWA-MIX Magazine in Jakarta, 2010

2007: 1st Winner (Gold Medal) in the Layang Kancana Award (Advertising Creative Competition) for Category “Unconventional Media”, held by P3I (Indonesia Advertising Agency Association) in Bandung, 2007

 

HIBAH RISET (RESEARCH GRANTS)

 

2019: “

2019: “

2018: “Memahami Relasi Konsumen dan Merek di Indonesia dari Perspektif Kajian Budaya dan Komunikasi”. Institution: Kemristikdikti RI (Ministry of Research and Higher Education of Republic of Indonesia)

2017: “Pemerekaan Politik dan Korupsi Komunikasi di Ruang Publik Online: Kasus Kampanye Pilkada DKI Jakarta 2017”. Institution: LPP Universitas Bakrie (UB Research)

2016: “Analisis Etika dan Logika Berita Online Sebagai Perilaku Merek Media: Perspektif Khalayak Konsumen”. Institution: LPP Universitas Bakrie (UB Research)

2011: “Efektivitas Iklan Ambient Media dalam Meraih Kepercayaan Khalayak Konsumen”. Institution: LPP Universitas Bakrie (UB Research)

2011: “Peran Social Network Media dalam Memengaruhi Brand Image Perguruan Tinggi”. Institution: LPP Universitas Bakrie (UB Research)

 

ORGANISASI DAN KOMUNITAS (ORGANIZATIONS AND COMMUNITIES)

 

International Communication Association (ICA), member no. 33840 since 2013

International Branding Association (IBA), member since 2013

Inter-Asia Cultural Studies Society (IACSS), member since 2014

International Association for Cross-Cultural Psychology (IACCP), member no. 4799 since 2014

Asian Media Information and Communication Centre (AMIC), member since 2014

The Association for Business Communication (ABC), member no. 10734 since 2014

The International Association of Business Communicators (IABC), member since 2013

Ikatan Sarjana Komunikasi Indonesia (ISKI)/ Indonesia Communication Scientist Association, member since 2012

Asosiasi Pendidikan Tinggi Komunikasi (ASPIKOM)/ Communication Higher-Education Association, board member for Jabodetabek district, 2010-2013

Asosiasi Penulis Cerita (ANITA)/ Writer’s Club, general secretary, 2009-2014

Creative Circle Indonesia (CCI), member since 2008

International Visual Sociology Association (IVSA), member no. 3195 since 2015

 

PUBLIKASI BUKU (BOOKS)

 

Wijaya, Bambang Sukma (2018). “Relasi Konsumen dan Merek dalam Dimensi Simbolik, Sosial dan Politik”. Dalam Budiawan dan I Ketut Ardhana (eds), Dari Desain Kebaya hingga Masyarakat Adat Raja Ampat:  Budaya-Budaya di Indonesia dalam Tegangan dan Negosiasi Global-Lokal. Yogyakarta: Ombak, pp. 236-264

Wijaya, Bambang Sukma (2015). “Midnight Culture: Ketika Kaum Muda Urban Memperlakukan Malam Sebagai Siang”. Dalam Budiawan (ed), Media [Baru], Tubuh, dan Ruang Publik: Esei-esei Kajian Budaya dan Media. Yogyakarta: Jalasutra, pp. 165-200

Wijaya, Bambang Sukma (2012). “Komunikasi yang Koruptif (The Corruptive Communications)”. Dalam H. Budianto (ed), Komunikasi dan Permasalahan Korupsi di Indonesia. Jakarta: Aspikom

Wijaya, Bambang Sukma (2012). “Identitas yang Terjepit: Krisis Komunikasi Sosial Jemaat Ahmadiyah Akibat Konflik Ideologis MUI-Ahmadiyah (The Sandwiched Identities: The Social Communication Crisis of Ahmadiyya Members caused by The Ideological Conflicts between Indonesian Ulemas and Ahmadiyya)”. Dalam H. Budianto & E. H. Susanto (eds), Komunikasi dan Konflik di Indonesia. Jakarta: Aspikom

Wijaya, Bambang Sukma (2012). Etika Periklanan (Advertising Ethics). Jakarta: UB Press

Wijaya, Bambang Sukma (2011). Iklan Ambient Media: Konsep, Strategi Pesan dan Implementasi (Ambient Media Advertising: Concept, Message Strategy and Implementation). Jakarta: UB Press

Wijaya, Bambang Sukma (2011). The Voices of Consumers. Bandung: BookSoWow 

 

PUBLIKASI ARTIKEL ILMIAH (SCIENTIFIC ARTICLES)

 

Journals

Wijaya, Bambang Sukma (2019). “Dancing with the Impropriety of Media: How Indonesian Consumers Think and Behave towards the Unethical and Illogical Online News”. Malaysian Journal of Communication ,Vol. 35(1), pp. 187-205 (terindeks Scopus Q3),

Wijaya, Bambang Sukma, Faruk & Wahyuni, Hermin Indah (2019). “Social Dimension of Brand Relationships: Insights for Developing the Socio-culturally Constructed Product Values”. Jurnal Ilmu Komunikasi, Vol. 17(1) pp. (terakreditasi-B Dikt/Sinta-2i),

Wijaya, Bambang Sukma & Faisal, Andi (2017). “Political Branding, Public Sphere/Space and the Corruption of Communications”. Advances in Social Science, Education and Humanities Research, Vol. 84, pp. 280-284. DOI: 10.2991/iconeg-16.2017.63 (terindeks WoS/ESCI)

Wijaya, Bambang Sukma (2016). “The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective”. Journal of Government and Politics, Vol. 7 No. 2, pp. 310-340. DOI: 10.18196/jgp.2016.0031/310-340 (terakreditasi-B Dikti/Sinta-2).

Wijaya, Bambang Sukma, Suharyanti, Hanathasia, Mirana & Kania, Dessy (2016). “Synergizing Entrepreneurial Spirit and the Mindset of Branding through Branderpreneurship: Evidences from Indonesia”. The Social Sciences, Vol. 11 No. 2, pp. 129-138. DOI: 10.3923/sscience.2016.129.138 (terindeks Scopus)

Suharyanti, Wijaya, Bambang Sukma, Sutawidjaya, Achmad Hidayat & Marseila (2016). “How the Client Service Department in Local Advertising Agency Manages Relationships with Multinational Client: An Intercultural Business Communication Perspective”. International Business Management, Vol. 10 No. 5, pp. 667-675. DOI: 10.3923/ibm.2016.667.675 (terindeks Scopus)

Wijaya, Bambang Sukma (2015). "Desire and Pleasure in the Branded Reality Show as a Discursive Psychoanalysis". Jurnal Humaniora, Vol. 27 No. 11, pp. 217-231. DOI: 10.22146/jh.v27i1.6406 (Terakreditasi-B Dikti/ Sinta-2)

Suharyanti, Wijaya, Bambang Sukma & Rostika, Melida (2015). “Riding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle in Indonesia”. Asian Social Science, Vol. 11 No. 27, pp. 185-194. DOI: 10.5539/ass.v11n27p185 (terindeks Scopus)

Wijaya, Bambang Sukma & Sutawidjaya, Achmad Hidayat (2015). “Planted with Word-of-Mouth, Flourished with Social media Communications: How a Small Business Brand in Indonesia Grows Globally in the ‘Land’ of Branderpreneurship”. International Journal of Applied Business and Economic Research, Vol. 13 No. 5, pp. 3393-3408 (terindeks Scopus)

Wijaya, Bambang Sukma (2014). “Makna Gaya Hidup Tengah Malam Anak Muda Urban di Branded Convenience Store and Café 24 Jam”. Jurnal Ilmu Komunikasi, Vol. 12 No. 2, pp. 163-179 (Terakreditasi-B Dikti)/ Sinta-2).

Wijaya, Bambang Sukma (2014). "Menonton Indonesia di Remang Kabut Euforia Reformasi: Telaah Buku 'Budaya Populer di Indonesia, Mencairnya Identitas Pasca-Orde Baru' (Watching Indonesia in the Dim Mists of Reform Euphoria: a Book Review of 'Popular Culture in Indonesia, Fluid Identities in Post-Authoritarian Politics')". Jurnal Desain (Indonesian Journal of Visual Communication Design), Vol. 1 No. 2, pp. 142-161. ISSN (Print) 2339-0107 ISSN (Online) 2339-0115

Wijaya, Bambang Sukma (2013). "Dimensions of Brand Image: A Conceptual Review from the Perspective of Brand Communication". European Journal of Business and Management, Vol. 5 No. 31, pp. 55-65. DOI: 10.13140/ejbm.2013.55.65

Wijaya, Bambang Sukma & Putri, Dianingtyas M. (2013). “Is Social Media Impactful for University's Brand Image?". Jurnal Manajemen Teknologi, Vol. 12 No. 3, pp. 276-295. DOI:  10.12695/jmt.2013.12.3.4 (terakreditasi-B Dikti/ Sinta-2).

Wijaya, Bambang Sukma. “Telaah Studi Implikatur dalam Memahami Pelanggaran Aturan Maksim Percakapan dalam Komunikasi Politik: Analisis Percakapan Wacana Penyelewengan Dana DKP Amien Rais-Susilo Bambang Yudhoyono (A Review of the Implicature Study in Tolerance of the Rule's Infringement of Conversation Maxims in the Political Communication: The Conversation Analysis of the Deviation of DKP's Non-budgetary Funds’ Discourse between Amien Rais and Susilo Bambang Yudhoyono)”. Jurnal Communique [Indonesian Journal of Communication Science], Vol. 9 No. 1, pp. 95-110 (ISSN: 1829-5851)

Wijaya, Bambang Sukma (2013). “Korupsi Komunikasi dalam Dimensi Pesan, Media, Konteks dan Perilaku: Sebuah Proposisi Teoretis untuk Riset”. Communication Spectrum: Indonesian Journal of Communication and Culture, Vol. 3 No. 1, pp. 1-13 (ISSN: 2087-8850)

Wijaya, Bambang Sukma (2012). “Perang Tema dan Psikologi Publik: Analisis Strategi Komunikasi Pemasaran Politik Pilkada DKI Jakarta 2007” (The Analysis of Political Marketing Communication Strategy on the Jakarta’s Governor Election 2007)”. Jurnal Komunikologi (Indonesian Journal of Communication), Vol. 9 No. 2, pp. 83-88 (ISSN: 1907-8870)

Wijaya, Bambang Sukma (2012). “The Development of Hierarchy of Effects Model in Advertising”. International Research Journal of Business Studies, Vol. 5 No. 1, pp. 73-85. DOI: 10.21632/irjbs.5.1.73-85

Wijaya, Bambang Sukma (2012). “Analisis Strategi Komunikasi Pemasaran Politik Calon Presiden Amerika Serikat 2008”. Jurnal Sospol Academica (Journal of Social and Political Science), Vol. 1 No. 1, pp. 7-16

Wijaya, Bambang Sukma (2011). “Kajian Produksi Pesan Iklan Ambient Media (A Study of Message Production of Ambient Media Advertising)”. Jurnal Ilmu Komunikasi, Vol. 9 No. 3, pp. 344-359 (terakreditasi-B Dikti/ Sinta-2).

Wijaya, Bambang Sukma (2011). “Humanisasi Otomotif dalam Iklan VW Caravelle (The Humanization of Automotive in the VW Caravelle Ads)”. Jurnal UltimArt (Journal of Visual Communication Design), Vol. 4 No. 2, pp. 120-125 (ISSN: 1979-0716)

Wijaya, Bambang Sukma (2011). “Konflik Ideologis MUI-Ahmadiyah dan Pengaruhnya Terhadap Pola Komunikasi Sosial Jemaat Ahmadiyah di Indonesia”. Jurnal Cakrawala (Journal of Social Science), Vol. 1 No. 2, December 2011, pp. 60-75 (ISSN: 1693-6248)

Wijaya, Bambang Sukma (2011). “Model Komunikasi Berasa dalam Komunikasi Pemasaran: Studi tentang Iklan Ambient Media dalam Meraih Kepercayaan Khalayak Konsumen (Experientially-Meaningful Communication Model in the Marketing Communications: A Study of Ambient Media Advertising in Gaining Consumer Audience’s Trust)”. Communication Spectrum: Indonesian Journal of Communication and Culture, Vol. 1  No. 1, pp. 55-74  (ISSN: 2087-8850)

Wijaya, Bambang Sukma (2011). “Experiential Communication Model in the Organizational Communication: A Study of Persuasive Technique in Order to Gain Audience’s Trust”. Jurnal Komunika (Journal of Developmental Communication), Vol. 14  No. 1, pp. 37-44 (ISSN: 0126-2491)

Wijaya, Bambang Sukma (2009). “Iklan Ambient Media dan Pengaruh Modernitas Budaya Komunikasi Dunia Barat (Ambient Media Advertising and the Influences of Western Communication Culture)”. Jurnal Marcommers (Indonesian Journal of Marketing Communication), Vol. 1 No. 1, pp. 108-115 (ISSN: 2086-5619)

Wijaya, Bambang Sukma (2009). “Perkembangan TV Berbayar dan Implikasi Kepemilikan Asing di Indonesia: Studi Kasus Astro TV (The Development of Pay TV  in Indonesia and its Implications on the Foreign Ownership: Case Study of Astro TV)”. Jurnal Komunikologi (Indonesian Journal of Communication), Vol. 6 No. 2, pp. 206-211 (ISSN: 1907-8870)

 

Proceedings

Wijaya, Bambang Sukma (2017). “Relasi Konsumen dan Merek dalam Dimensi Simbolik: Sebuah Refleksi Kultural”. Lustrum dan Konferensi Nasional Komunikasi Aspikom, Salatiga, Oktober 2017

Wijaya, Bambang Sukma, Suharyanti & Anitawati, Maria Theresa (2017). “Pengaruh Etika dan Logika Berita Online terhadap Citra Merek Media”. 4th IMRAS, Surabaya, November 2017

Wijaya, Bambang Sukma (2017). “Menggantang 'Asap' Popularitas: Strategi Komunikasi Kreatif Berita Utama Republika”. 4th IMRAS, Surabaya, November 2017

Wijaya, Bambang Sukma (2017). “Relasi Konsumen dan Merek dalam Dimensi Simbolik, Sosial dan Politis”, Seminar Pendekatan Lintas Disiplin dalam Kajian Budaya: Praktik dan Tantangannya dalam Masyarakat Kontemporer, Sekolah Pasca Sarjana UGM, Yogyakarta, 4 Mei 2017

Wijaya, Bambang Sukma & Setyadi, Dyama Khazim (2015). “Redaktur yang Tertukar”: Ketika Media Online ‘Menjual’ Berita via Media Sosial”. 2nd IMRAS, Yogyakarta, Oktober 2015

Wijaya, Bambang Sukma (2015). “Etika dan Logika Berita Online: Implikasi Media Branding”. 2nd IMRAS, Yogyakarta, Oktober 2015

Wijaya, Bambang Sukma (2014). “Jokowi dan Komunikasi Berasa”. Konferensi Nasional dan Kompetisi Riset Komunikasi (KNKRK), Surabaya, 10-11 Juni 2014

Wijaya, Bambang Sukma & Putri, Dianingtyas M. (2012). “How Social Network Media Influences University’s Brand Image”. 13th Malaysia-Indonesia International Conference on Economics, Management and Accounting (MIICEMA), Palembang, 18-20 October 2012

Wijaya, Bambang Sukma & Hanathasia, Mirana (2012). “Analisis Branderpreneurship pada UKM Perawatan Kecantikan: Kasus Salon Waxing Corner (The Branderpreneurship Analysis of SME’s Beauty Care: A Case of Waxing Corner Salon)”. Seminar Nasional Kewirausahaan dan Inovasi Bisnis (SNKIB) II, Jakarta, 18 September 2012

Wijaya, Bambang Sukma (2012). “Telaah Studi Implikatur dalam Memahami Pelanggaran Aturan Maksim Percakapan dalam Komunikasi Politik: Analisis Wacana Penyelewengan Dana DKP Amien Rais-Susilo Bambang Yudhoyono”. Konferensi Nasional Ilmu Komunikasi (KNIK), Tangerang, 9-10 Februari 2012

Wijaya, Bambang Sukma (2011). “Branderpreneurship: Brand Development-Based Entrepreneurship”. International Conference on Business and Communications (ICBC), Jakarta, 23-24 November 2011

Wijaya, Bambang Sukma (2011). “New Model of Hierarchy of Effects in Advertising”. International Seminar on Scientific Issues and Trends (ISSIT), Yogyakarta, 22 October 2011

Wijaya, Bambang Sukma (2010). “Persuasive Communication within the Organization: A Study about the Role of Experiential Communication in Gaining Audience’s Trust”. International Conference on Management, Hospitality & Tourism, and Accounting (IMHA), Jakarta, 12-13 November 2010

 

PUBLIKASI ARTIKEL UMUM (POPULAR ARTICLES)

 

Wijaya, Bambang Sukma (2016). “Brand Activation dan Komunikasi Berasa”, Majalah MIX, Vol. 10/XIII/20 Oktober-16 November 2016, p. 42

Wijaya, Bambang Sukma (2010). “Menikmati Salju Terakhir di Bruson”, Harian Koran Tempo, 16 Mei 2010

Wijaya, Bambang Sukma (2009). “Balada Prita dan Nestapa Konsumen” (The Ballad of Prita and The Plight of Indonesian Consumers), Harian Kontan, December 2009

Wijaya, Bambang Sukma (2009). “Brand & Me”, ADOI Magazine, May-June, 2009

Wijaya, Bambang Sukma (2008). “Tarif Murah Setengah Hati” (The Half-hearted Low Tariff), Harian Kontan, 2008

Wijaya, Bambang Sukma (2007). “Iklan dan Kebangsaan” (Advertising and the Nationality), Harian Media Indonesia, 2007

Wijaya, Bambang Sukma (2007). “Nasionalisme Iklan” (The Nationalism of Advertising), Harian Business Indonesia, 2007

Wijaya, Bambang Sukma (2007). “Banjir Iklan Banjir” (Flood of Flood Ads), Harian Kompas, 2007

Wijaya, Bambang Sukma (2007). “Ekor Pertarungan ‘3’ on 3” (The Tail of the Battle of Indonesian Telecommunication ‘3’ on 3), Majalah Marketing, 2007

Wijaya, Bambang Sukma (2007). “Fatwa yang Tidak Komunikatif” (The Uncommunicative Fatwa), Cakram Magazine, 2007

 

MITRA BESTARI/ PENELAAH AHLI (REFEREE)

 

Journal of Brand Management (JBMA), publisher: Palgrave Macmillan UK/ Springer Heidelberg DE. Indexed: Scopus & ISI Thomson Reuters/ Clarivate, Social Science Citation Index (SSCI), Journal Citation Reports/ Social Sciences Edition, Google Scholar, CNKI, Current Contents/ Social & Behavioral Sciences, EBSCO Business Source, EBSCO Discovery Service, EBSCO TOC Premier, OCLC, ProQuest ABI/INFORM, ProQuest Business Premium Collection, ProQuest Central, ProQuest Entrepreneurship Database, Summon by ProQuest

Visual Studies (VS), publisher: Taylor & Francis/ Routledge UK. Indexed: Scopus (Q1), ARTbibliographies Modern, Current Abstracts, Design and Applied Arts Index, Ergonomics Abstracts Online, Humanities International Index, International Bibliography of the Social Sciences, OCLC, Clarivate/ Thomson Reuters Arts & Humanities Citation Index®

65th ICA (International Communication Association) Annual Conference, San Juan, Puerto Rico 2015 "Communication Across the Life Span". Reviewed 5 (five) articles for Mass Communication Division, 3 (three) articles for Popular Communication Division and 2 (two) articles for Public Relation Division related to the topics of Brand Studies, Consumer Studies, Branding, Marketing Communication and Advertising

68th ICA (International Communication Association) Annual Conference, Prague, Czech Republic 2018 "Voices". Reviewed articles for Popular Communication Division, Mass Communication Division and Public Relation Division.

International Journal of Communication (IJOC), publisher: University of Southern California, USA. ISSN:1932-8036 Indexed: Thomson Reuters Social Sciences indexing to include SSCI, SCI, ISI - EBSCOhost (EBSCO) - Elsevier (Scopus) - Genamics Journal Seek (GJS) - Directory of Open Access Journals (DOAJ) - Google Scholar - International Association for Media & Communication Research (IAMCR) - IGT Knowledge Center - Scholarly Exchange – Univerciencia

Malaysian Journal of Communication (MJC), publisher: Universiti Kebangsaan Malaysia. Indexed: Scopus (Q3), DOAJ, Google Scholar, MyJurnal, Open J-Gate, Crossref Web and Asean Citation Index (ACI), Clarivate Analytics, Islamic World Science Citation Center (ISC), Emerging Sources Citation Index-ESCI (Web of Science)

The Southeast Asian Journal of Management (SEAM), publisher: Universitas Indonesia, Terakreditasi-B Dikti (Sinta-2), indexed: ESCI (Thomson Reuters), Proquest, EBSCO, Crossref, Asean Citation Index, Google Scholar, DOAJ

Jurnal Sosioteknologi, publisher: Institut Teknologi Bandung (ITB), Terakreditasi-B Dikti (Sinta-2), Indexed: Crossref, Digital Object Identifier (DOI), Google Scholar, CiteFactor, Citerseerx, OCLC Worldcat, Open Academic Journals Index (OAJI), SINTA (Science and Technology Index), Base Search, Indonesian Scientific Journal Database (ISJD), neliti, Indonesian Publication Index (IPI)/Portal Garuda

Journal of Government and Politics, publisher: Jusuf Kalla School of Government, Universitas Muhammadiyah Yogyakarta, Terakreditasi-B Dikti (Sinta-2), Indexed: DOAJ, Crossref, Copernicus, Google Scholar, BASE, SINTA (Science and Technology Index), CiteFactor, Sherpa Romeo, Indonesian Publication Index (IPI)/Portal Garuda, ASEAN Citation Index (ACI)

Communication Spectrum: Indonesian Journal of Communication and Culture (d/h. Journal Communication Spectrum). ISSN: 2087-8850, publisher: Bakrie University. Indexed: Google Scholar, Indonesian Publication Index (IPI)/Portal Garuda, Pilnas Ristek

 

JURI (JURY AS BRANDING & MARKETING COMMUNICATIONS EXPERT)

 

Wijaya, Bambang Sukma (2019). Ad Review “Charm, Softex”, Majalah MIX Marketing Communication Edisi 02/XVI/Februari 2019

Wijaya, Bambang Sukma (2019). Ad Review “Dana, Ovo”, Majalah MIX Marketing Communication Edisi 01/XVI/Januari 2019

Wijaya, Bambang Sukma (2018). “Indonesia Most Experiential Brand Activation Award 2018”, MIX Magazine, Jakarta, 2018

Wijaya, Bambang Sukma (2018). Ad Review “Garnier Men, Pond’s Men”, Majalah MIX Marketing Communication Edisi 10/XV/Oktober 2018

Wijaya, Bambang Sukma (2018). Ad Review “Anlene, Hilo”, Majalah MIX Marketing Communication Edisi 09/XV/September 2018

Wijaya, Bambang Sukma (2018). Ad Review “Telkomsel, XL”, Majalah MIX Marketing Communication Edisi 04/XV/April 2018

Wijaya, Bambang Sukma (2018). Ad Review “JD.id, Shopee”, Majalah MIX Marketing Communication Edisi 03/XV/Maret 2018

Wijaya, Bambang Sukma (2017). Ad Review “Oppo F5, Vivo V7+”, Majalah MIX Marketing Communication Edisi 12/XIV/Desember 2017

Wijaya, Bambang Sukma (2017). Ad Review “BNI, BRI”, Majalah MIX Marketing Communication Edisi 11/XIV/November 2017

Wijaya, Bambang Sukma (2017). Ad Review “Tokopedia, Olx”, Majalah MIX Marketing Communication Edisi 08/XIV/Agustus 2017

Wijaya, Bambang Sukma (2017). Ad Review “Airy Rooms, Traveloka”, Majalah MIX Marketing Communication Edisi 07/XIV/Juli 2017

Wijaya, Bambang Sukma (2017). Ad Review “Google, Umild”, Majalah MIX Marketing Communication Edisi 04/XIV/April 2017

Wijaya, Bambang Sukma (2016). “Indonesia Most Experiential Brand Activation Award 2016”, MIX Magazine, Jakarta, 2016

Wijaya, Bambang Sukma (2016). “Best Marketing Communication Campaign Award 2016”, MIX Magazine, Jakarta, 2016

Wijaya, Bambang Sukma (2016). Ad Review “Prulink, Jiwasraya”, Majalah MIX Marketing Communication Edisi 06/XIII/Juni 2016

Wijaya, Bambang Sukma (2016). Ad Review “Downy, Molto”, Majalah MIX Marketing Communication Edisi 05/XIII/Mei 2016

Wijaya, Bambang Sukma (2016). Ad Review “Le Minerale, Vit”, Majalah MIX Marketing Communication Edisi 01/XIII/Januari 2016

Wijaya, Bambang Sukma (2015). Ad Review “Axis, Indosat”, Majalah MIX Marketing Communication Edisi 12/XII/Desember 2015

Wijaya, Bambang Sukma (2015). Ad Review “Mizone Fresh in, Pocari Sweat”, Majalah MIX Marketing Communication Edisi 09/XII/September 2015

Wijaya, Bambang Sukma (2015). Ad Review “LA Bold, Surya Pro Mild”, Majalah MIX Marketing Communication Edisi 08/XII/Agustus 2015

Wijaya, Bambang Sukma (2015). Ad Review “Lazada, Elevenia”, Majalah MIX Marketing Communication Edisi 01/XII/Januari 2015

Wijaya, Bambang Sukma (2014). Ad Review “Berniaga.com, Olx.com”, Majalah MIX Marketing Communication Edisi 12/XI/Desember 2014

Wijaya, Bambang Sukma (2014). Ad Review “Kecap Bango, Kecap Piring Lombok”, Majalah MIX Marketing Communication Edisi 11/XI/November 2014

Wijaya, Bambang Sukma (2014). Ad Review “Biskuat, Rodeo”, Majalah MIX Marketing Communication Edisi 08/XI/Agustus 2014

Wijaya, Bambang Sukma (2014). Ad Review “Frisian Flag 123, Vitalac”, Majalah MIX Marketing Communication Edisi 01/XI/January 2014

Wijaya, Bambang Sukma (2013). “Marketing Talent Search 2013 (Debates, Speakers, Motivation)”, Marketing Magazine, Jakarta, 18-19 February 2013

Wijaya, Bambang Sukma (2013). Ad Review “Daihatsu Xenia, Suzuki Karimun”, Majalah MIX Marketing Communication Edisi 12/X/December 2013

Wijaya, Bambang Sukma (2013). Ad Review “Garnier Light Complete, Ponds BB+ Cream, Suzuki, dan Toyota”, Majalah MIX Marketing Communication Edisi 08/X/Agustus 2013

Wijaya, Bambang Sukma (2013). Ad Review “BNI, Danamon, KakaoTalk, dan Line”, Majalah MIX Marketing Communication Edisi 05/X/Mei 2013

Wijaya, Bambang Sukma (2012). Ad Review “AXA, Prudential, Epson, dan Hewlett Packard”, Majalah MIX Marketing Communication Edisi 12/IX/Desember 2012

Wijaya, Bambang Sukma (2012). Ad Review “Telkomsel, XL Axiata, Bank BJB, dan CIMB Niaga”, Majalah MIX Marketing Communication Edisi 11/IX/November 2012

Wijaya, Bambang Sukma (2012). Ad Review “Ciptadent, Sensodyne, Metro Dept Store, dan Pondok Indah Mall”, Majalah MIX Marketing Communication Edisi 8/IX/Agustus 2012

Wijaya, Bambang Sukma (2012). Ad Review “Minute Maid Pulpy Orange, Tropicana Twister, Asuransi AIA, dan Zurich”, Majalah MIX Marketing Communication Edisi 4/IX/April 2012

Wijaya, Bambang Sukma (2011). Ad Review “Gudang Garam Djaja, Sampoerna Hijau, Smartfren, dan XL”, Majalah MIX Marketing Communication Edisi 11/ VIII/November 2011

Wijaya, Bambang Sukma (2011). Ad Review “Lampu Hori, Osram, Esia, dan Indosat”, Majalah MIX Marketing Communication Edisi 06/VIII/Juni 2011

 

NARASUMBER MEDIA (MEDIA INTERVIEWS AND VIEWS AS BRANDING EXPERT)

 

Wijaya, Bambang Sukma (2016). “Iklan Paling Outstanding pada 3 Tahun Terakhir”. Dalam Cover Story: Lima Komunikasi Pemasaran Paling Outstanding 2016, Majalah MIX Marketing Communication No. 03/XIII/Maret 2016

Wijaya, Bambang Sukma (2016). “Iklan Interaktif”. Dalam Ad Section Iklan Interaktif, Majalah MIX Marketing Communication No. 02/XIII/Februari 2016

Wijaya, Bambang Sukma (2014). “BSI Perlu Membangun Kredibilitas Merek”. Dalam Branding Case Study: Branding Kampus BSI, Majalah MIX Marketing Communication No. 06/XI/Juni 2014

Wijaya, Bambang Sukma (2013). “Pemasaran Efektif Tinggalkan Persepsi, Pasar Kian Realistis”. Dalam Cover Story Majalah MIX Marketing Communication MIX No. 09/X/September 2013

Wijaya, Bambang Sukma (2013). “Iklan Harus Menjadi Penyelamat Bagi Konsumen”. Dalam Majalah MARKETING Edisi 09/XIII/September 2013

Wijaya, Bambang Sukma (2013). “Belum Menggarap Meaningful Marketing”. Dalam Marketing Case Study: Soyjoy versus Fitbar, Majalah MIX Marketing Communication No. 05/X/Mei 2013

Wijaya, Bambang Sukma (2012). “Jaga Relevansi dan Konsistensi Merek”. Dalam Marketing Case Study: Aroma Terapi, Kategori Baru yang Seksi, Majalah MIX Marketing Communication No. 12/IX/ Desember 2012

Wijaya, Bambang Sukma (2012). “Komunikasi Vertikal yang Kurang Membumi”. Dalam Public Relation Case Study: Pro Kontra Kampanye “Kami Setuju” Chevron, Majalah MIX Marketing Communication No. 03/IX/Maret 2012

Wijaya, Bambang Sukma (2011). “Maicih Perlu Membuat Fondasi Merek”. Dalam Digital Marketing Case Study: Kisah Maicih Menundukkan Pasar Anak Muda Urban, Majalah MIX Marketing Communication No. 12/ VIII/Desember 2011

Wijaya, Bambang Sukma (2011). “Penting, Batavia Memperkuat Ekuitas Merek”. Dalam Marketing Case Study: Strategi Batavia Air Menggarap Jalur Indonesia-Saudi, Majalah MIX Marketing Communication No. 08/ VIII/Agustus 2011

Wijaya, Bambang Sukma (2011). Marketing Case Study: “Revitalisasi Cololite: Kampanye Repositioning Dengan Activation”, Majalah MIX Marketing Communication No. 01/VIII/Januari 2011

Wijaya, Bambang Sukma (2011). Marketing Case Study: “Evolusi Kampanye M-150”, Majalah MIX Marketing Communication No. 01/VIII/Januari 2011

  

PEMBICARA SEMINAR (SPEAKER)

 

Scientific Seminars

The 12th International interdisciplinary Studies Seminar (IISS), Malang, 14-15 November 2018

1st Jakarta International Conference on Social Sciences and Humanities (JICoSSH), Jakarta, 15 November 2018

2nd International Conference on Environment and technology (ICE-Tech), Pekanbaru, 10-11 Agustus 2018

4th Indonesia Media Research Award and Summit (IMRAS) “Tren Pola Konsumsi Media di Indonesia Tahun 2017”, Surabaya, 1-2 November 2017

Lustrum dan Konferensi Nasional Komunikasi Aspikom 2017 “Komunikasi dalam Membangun Kebersamaan dan Kemajemukan Bangsa”, Salatiga, 3-5 Oktober 2017

Seminar Bersama Kajian Budaya dan Media Sekolah Pascasarjana UGM & Kajian Budaya Universitas Udayana “Pendekatan Lintas Disiplin dalam Kajian Budaya: Praktik dan Tantangannya dalam Masyarakat Kontemporer”, Yogyakarta, 4 Mei 2017

International Conference on Ethics and Governance (ICONEG) “Intersecting Law, Religion and Politics”, Makassar, 19-20 Desember 2016

International Conference on Transformation in Communications (ICOTIC) “The role of communication in digital era: Developing the synergy between creative individual, industry, and society”, Bandung, 23-24 November 2016

2nd Indonesia Media Research Award and Summit (IMRAS) “Tren Pola Konsumsi Media di Indonesia Tahun 2015”, Yogyakarta, 7-8 Oktober 2015

Konferensi Nasional dan Kompetisi Riset Komunikasi (KRK) "Membaca Gaya Komunikasi Pemimpin Kita", Surabaya, 10-11 Juni 2014

Jogja International Conference on Communications (JICC) “Communication in Culture: Whose Culture”, Yogyakarta, 21-22 November 2012

13th Malaysia-Indonesia International Conference on Economics, Management and Accounting (MIICEMA), Palembang, 18-20 October 2012

Seminar Nasional Komunikasi dan Anti Korupsi (KAK) “Komunikasi dan Permasalahan Korupsi di Indonesia”, Jakarta, 7 Juli 2012

Konferensi Nasional Ilmu Komunikasi (KNIK) “Meningkatkan Daya Saing Penelitian Komunikasi Indonesia di Kancah Global”, Tangerang, 9-10 Februari 2012

Seminar Nasional Media, Komunikasi dan Politik “Mengurai Dinamika Komunikasi dan Peran Media di Tengah Pluralitas Politik dan Agama”, Salatiga, 12 Desember 2011

International Conference on Business and Communications (ICBC) “The Role of Entrepreneurship in Achieving Competitive Advantage in Global Business”, Jakarta, 23-24 November 2011

International Seminar on Scientific Issues and Trends (ISSIT), Yogyakarta, 22 October 2011

International Conference on Management, Hospitality & Tourism, and Accounting (IMHA), Jakarta, 12-13 November 2010

 

Public Seminars & Workshops

Start-Up Business Workshop ‘Branderpreneurial Mindset and Strategy”, Bakrie University, Jakarta, 2019.

Local Media Talk Show di Universitas Islam Negeri Sunan Kalijaga Yogyakarta (State Islamic University of Yogyakarta) “Media Brand Reputation 2.0”, Yogyakarta, 27 November 2017

Qualitative Research Workshop di Center for Positive Leadership, Bakrie University, “Qualitative Research: Perceptual, Textual and Contextual”, Jakarta, 21 April 2017

Personal Branding Workshop di Universitas Islam Negeri Sunan Kalijaga Yogyakarta (State Islamic University of Yogyakarta) “Personal Branding: You Are What You Left Behind”, Yogyakarta, 14 November 2015

Mix Goes to Campus Seminar “Digital Marketing Communications”, Jakarta, 30 November 2012

Pemberdayaan Pedagang Pasar Tradisional Pakem “Strategi Komunikasi Pasar Tradisional Untuk Merebut Hati Konsumen”, Yogyakarta, 8 November 2012

Entrepreneurship Youth (E-Youth) Workshop “Communicate Your Brand”, Jakarta, 3 Mei 2012

Ad+Brand Club Workshop “FGD & FGDnography”, Jakarta, 26 September-10 Oktober 2012

UBpreneur Workshop “Brandepreneurship”, Jakarta, 27 Desember 2011

Bedah Buku Komunitas Jendela “Islamic Branding and Marketing”, Jakarta, 28 Oktober 2011

Bedah Buku Entrepreneurship Youth (E-Youth) 2011 “Ide Segar”, Jakarta, 7 Mei 2011

Bedah Buku Komunitas Jendela “Samudra Pasai”, Jakarta, 23 November 2010

Mix Goes To Campus Seminar “You are a Brand”, Jakarta, 30 November 2010

Industrial Talk Show Mercu Buana University “Asyiknya Dunia Iklan”, Jakarta, 2 Maret 2010

Guest Lecture Indonusa Esa Unggul University (UIEU) “Iklan Ambient Media”, Jakarta, 22 Maret 2010

Seminar & General Lecture BSI Campus “Menjadi Strategic Planner Handal di Biro Iklan”, Jakarta, 25 April 2009

Guest Lecture Indonusa Esa Unggul University (UIEU) “SDM di Industri Komunikasi”, Jakarta, 4 Oktober 2007